July 24, 2010
The Gigantic Pot Of Gold That Is Local Advertising Market
Local search has increased in value and importance over the last couple of years, and the online presence of small businesses has become crucial to their growth and success.
From building a website to creating profiles in Yelp and CitySearch and arranging discount deals with Groupon, small business owners are challenged to stay on top of the latest trends in local search.
Yodle is at the forefront of the local online advertising industry, and CEO Court Cunningham explains how the search market has changed and how small businesses can manage their exposure online.
Dont Miss…
Go Try It On: A Startup That Can Help You Dress Better
Groupon For Dudes? We Hear You, Says CEO
Jimmy Wales: How To Build A Successful Business
Produced By: Kamelia Angelova amp; William Wei
Bonus FLASHBACK: Watch The Business Insider Office Go Completely Nuts After The US Scores Against Algeria (The interview with Court was taped in June during the US-Algeria soccer match.)
Join the conversation about this story