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Representatives from the business to business; customer and consumer magazine sectors; as well as advertising, branding and media specialists, will be able to discuss and debate the challenges facing today’s rapidly evolving magazine landscape.

Jonathan Harris, Chairman of the MPASA Media Summit Committee, says: “As a highly innovative industry facing new challenges, an event of this kind in South Africa is essential. I want to create a forum where the industry can come together and debate the most important and impactful issues and hopefully extract valuable strategic insights.”

Keynote speakers and panel discussions will cover a range of critical themes such as:
- Advertising NEXT – Social networks, TV and Video, Broadband, Mobile, iPads, e-readers and games. This will facilitate a comprehensive understanding of what advertising over the next decade will look like and what the implications are for magazines.
- A 21^st Century Strategy for Magazines – As the media landscape changes, the debate around paid versus free; professional versus user-generated; and the connection between offline and online continues. How will magazines not only adapt to survive but thrive over the next 20 years.
- Journalism 2.0 – Technology and culture are changing fast, and with them, media organisations and the talent that generates content. As this content becomes increasingly more multi-channel; multi–media; and multi-receptor, the implications for the way journalists think and write are investigated.

MPASA Media Summit
Date: 11 November
Time: 08:00 to 17:00
Bookings will open in July.

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